Meet the Team
"Kia Ora! We're Jen & Sofia and we are the gals behind Misfit Garden, a fresh veggie subscription box that provides Kiwi households with farm fresh & exciting produce, while fighting food waste along the way!"
Misfit Garden was born from our experiences of produce markets in Europe & South America – you can see beautiful, albeit sometimes funny-looking veg for offer at every stall. It made us realise that we only ever saw uniform and aesthetically pleasing produce in the supermarkets in NZ. But why?
What started as a stall in a local Taupō market has grown into something bigger than we could have imagined... and we can't wait to see what the future will bring!
A bit about us
This is Jen!
The face, the force, and the chaos behind Misfit Garden. If something wild, brilliant, or slightly crazy is happening: odds are, it started with her.
This is Sofia!
Co-founder, calm operator, and certified content queen. If it looks good, runs smoothly, or makes sense, that’s Sofia’s handy work.
This is Mike!
The diversity hire. The token bloke of the crew. He handles the tech, the marketing, and whatever “urgent” tasks Jen throws his way.
This is Sophie!
She delivers all our Taupō and Rotorua Misfit boxes! If you see her zipping round in our wee Misfit van give her a toot and wave but don't take it personal if she doesn't hear you, she's probably busy reliving her youth with the radio on full blast.
This is Sabrina!
The box boss. The label queen. If you’ve ever opened a Misfit box, you’ve seen her work. She builds your box, labels it with love, and somehow puts up with the rest of us.
This is Isabell!
The packing shed’s quality control commander. She runs a tight ship, keeps the boxes beautiful, and ruffles feathers only when absolutely necessary (which is often).
This is Ada!
Our in-house produce guru, she knows more about fruit and veg than the rest of us combined. If it grows, glows, or goes in a box, Ada knows all about it.
This is Tsehai!
Our resident young gun and trend translator. She packs faster than we can talk, and she’s the only reason we know what half of Gen Z is saying.
This is Bea!
The unofficial sarcasm specialist of the shed. Works hard, jokes harder, and keeps us all on our toes whether we like it or not.
This is Janine!
Our wholesale guru, she packs and delivers to all our local cafés and restaurants with care and calm precision. Don’t let her calm vibe fool you though… she’s got a prankster streak that catches us all off guard.